The double denim look has been sweeping over London town since the summer. The kids at Work It certainly know how to (ahem) work it when it comes to layering denim. Now it has well and truly established itself on the catwalks and high street too. There are some simple rules when embracing this look.... If you have a boyfriend then try not to look like Britters and Justin circa 1996...Ha! That full length denim dress is too much. Do look to Apple Bottoms for inspiration. Team a denim dress or Apple pocket jeans with a denim jacket from the SS10 collection. Et voila. Hot to denim trot.